Tuesday, 15 October 2013

Blind Trend Followers-By Vrinda Bachchan

Article by-Vrinda Bachchan
Picture-Abhimanyu Singh Rathore

Fashion is one of those phenomenons that are not universally consistent. It is one of those ever changing, ever evolving occurrences that are individualistic, rather than general. Sure, we may categorize trends each season: what’s hot, what’s not, the “new black”, biggest trends on the runways and so on. But it is not essential that these trends are suitable for each and every fashion conscious being in the universe.
It is up to us to not follow trends blindly and select carefully what we wear so that we do not fall under that joke of a category, “fashion disasters”. More often than not it happens that the gorgeous outfit that we see in a magazine editorial – yes, the one that we think can make anyone look as effortlessly chic as the model wearing it – would make us look totally and unutterably “un-chic”. The reason? Well, it might not be the best suited cut for our body shape or height, or it might not be all that flattering to our color. 
For instance, if you are short, horizontal stripes will make you look like a midget, whereas vertical stripes will give the illusion of added height. You can really trust me on this as the only people who are shorter than me are dwarfs and hobbits. So if you are on the smaller side, go for vertical stripes, no matter how cool you think horizontal stripes look. Unless, of course, you do want to resemble woodland creatures!
 There are two other factors, apart from your height, that you need to keep in mind while out shopping: your body shape and your coloring. You do not want to buy any color that would make your own complexion look dull, no matter how many designers have proclaimed it the “new black”. If pink doesn’t suit you, don’t wear it. End of story. Same is the case with your shape. If an outfit is not flattering to your figure, don’t wear it, even if it is being heavily featured on the runways.
When people blindly follow the trends that they see in magazines or runways or red carpets, they usually end up looking like they are headed for the fancy dress. Not pretty. Something that might look great on your BFF might not do the same for you. So, my advice is that you carefully choose the trends from each fashion season that are most flattering to you and save yourself the pain of being called a disaster. Because real Ishtailistas do not follow trends blindly and never end up as fashion disasters.

Sunday, 6 October 2013

Street Style -Dausa-Abhaneri

Pictures And Text by Abhimanyu Singh Rathore

Want to have a stylish and vibrant ride, Abhaneri is definitely the place than.Situated near Dausa village(almost 1 and half hour via local bus from Dausa). Though the place is famous for 'Harsahad Mata' temple and 'Chand bawdi'.  But what was really eye catchy were the village people of Abhaneri and Dausa. Vibrantly dressed people completely looks no less than a'stylish town'. So lets have a look at riot of colors and village Ishtailistas.
 1.Mixing the bright colors with florals seems exciting style.
 2. Tarun Tahilaini's latest collection was inspired by sadhus at 'Kumbh Mela'. But can have a look at sadhus at Dausa as well for design inspiration. It seems pink is the new orange.
3. The pose seems like a backstage photograph of models enjoying the candid shots. But here no fashion model ,these 'ishtailish' children have lot to say. Mixing print on print ,love the hairs as well.
 4. Earrings is just the focus for this picture.
5.The picture clears the difference between two genders in Abhaneri, Men in white and Women in explosion of colors. Completely different styles yet they compliment each other 'together'.
 6.Don't go by the loud expressions look at the style first, have you noticed the pleated hem?
 7. Layering can't get better than this one.
8. Love the carefree attitude.
 9. Just notice the neckpiece and the beautiful neckline.
 10. Again the vibrant oodhni with patched motif details.
 11. Turbans on men are the first thing you notice when you are in Rajasthan. Love the folds,colors and prints and offcourse the volume.
12.  Here Abhaneri women pairing bright colored chunni with a shirt and skirt.
13.The whole image is KITSCH.

Saturday, 5 October 2013

अनाग्मिन by Abhaya Sharma

picture by-Abhimanyu Singh Rathore
अनाग्मिन, she never looks back. She is always aspiring to juncture with the present. Today is momentous, but sometimes recalling of old memories helps you progress. She is going to get married today. Reflecting about all the notorious days of her youth, she is searching for her diary, the place where she documents her special moments with photographs and words. That scandalous date in the pub with the thief is unforgettable. She was wearing mirror work embroidered dress that night. The mirrors had their own charismatic reflection, incomparable with those lights in the pub. Every time the mirror reflects on other men, he would push her closer to him. “Sometimes you have to choose the perfect dress, and occasionally you become one perfect with the dress”
‘Well well, come back to the present’ she reminds herself. She is day dreaming of getting more notorious for her forthcoming dates with her husband. She still wants to call them dates, as the element of gag and comicality still remains.
Noticing the mehandi on her legs, she says, ‘damn it! I need to make it look more creative. We are in Rajasthan anyway.’ She enhanced the detailing of heena mehendi with pink and blue pens. ‘It creates the perfect impression now” she smiles and thinks.
She opens one of the page of the diary where she finds a photo of herself teaching basic sew technique to the young girls of Jaisalmer. ‘wow’, she shouts with the sound of excitement. She was helping them to make a better living. Rajasthan covers the largest area of India but wistfully it has lowest female literacy rate. They were also planning to open a stall for all the beautiful dresses they had created, tourist season was on it’s peak.
‘Come back, अनाग्मिन, come back. Today is for writing your feelings remaining virgin and unmarried last time. ‘I am nervous; many long sarees will be taking place in my wardrobe. He is firm, courageous, adventurous, pleasing and adorable. And I love him. We will be bringing more colours into each other’s life”, she writes. “No, I cant write more. Sitting at a place is irritating. I have a disease called restless soul syndrome, I guess”. Finding the moment bothersome she screeched.  “Take a deep breath अनाग्मिन, everything is on track” she consoles herself.
There was a voice, coming from outdoors, “अनाग्मिन, now is the time to get ready for this beauteous and magnificent day. You need to look angelic; he won’t be able to take his eye off you”     

अगम, her going to be husband, fantasizing about her, realizes her arriving to mandap. He thinks, “There she is, garland in her hands. And she.. and she is here with her own fashion statement. That is why I love her. She is of her own rules, standing in front of me with her bewitching smile, inviting eyes and her ravishing wedding dress- jeans beneath red transparent lehanga. As if she is giving statement – marriage is not going to take away my gleaming youthfulness. I carry my own rules, always remember!  His friends are whistling, must have been jealous of him. Few women can be found gossiping about her dress. अगम envisions,   “Who can wear jeans on her wedding anyway. She is my wife, अनाग्मिन. 

Saturday, 14 September 2013


Pictures and Text by Abhimanyu Singh Rathore
We have seen them on ramp making every garment special with their high-heeled catwalks , but our country's leading model are as hot personally as they are on ramp carrying their own style with the same persona off ramp as well. So lets just talk about their personal style off ramp(without talking about the labels they are wearing ). And one thing is for sure if putting these images on a trend report sunglasses seems to be the first as emerging trend.

 1. Carol Gracias- The supermodel from Mumbai known for smoothiest catwalk. With pleated trousers and leather belt and all together flaunting 'the cowboy style''. And those aviators adding extra galm to the whole look.

 2.Mitali Rannorey- Known as Bangalore's supermodel her style infuses vintage glamour with a twist. Here channeling laced top, a vintage jacket, black denims and accessorising with statement earrings, cap and the biker boots.

 3. Devika Krishnamurthy- carring the black zipper detail tights with animal print top paring it with a black pullover and those shades making the looking truely exotic.

4.Kanika Dev-  Pairing the trench coat with the blue denims and brown boots making the look claasic and chic.
 5.Noyonika Chaterjee- Country's only supermodel with the longest career ever and still growing .Here the Bengali beauty carrying puffa jacket,denims, boots making the look completely 'Biker Chic'.

6.Neha Tomar And Anjum Faikh- Neha keeping it simple ,playing with the pastels and adding just a tint of bright colors using accessories like red belt and  green pump shoes.  Anjum  making the look highly stylised with a Burberry print scarf on head to a leather jacket, being minimal is not at all Anjum's taste it seems.

7.Bruna Abdullah- The 'Subah hone na de' fame Bruna keeps her style simple and casual by just adding a red wayfarer to have a retro twist to the whole look.

 8.Nina Mo- The Iranian leggy beauty knows all about right style and attitude.Channeling very layered kind of look and all in one shade 'the classic black'.

9.Lakshmi Rana- The ramp scorcher carrying the houndstooth checks over black knit top along with the shinny tights(probably sequinned) looking like a picture perfect diva off ramp as well.

Thursday, 12 September 2013

SHUDH DESI BRIDAL BRA- by Abhimanyu Singh Rathore

illustrations by-Abhimanyu Singh Rathore

The wedding season is about to begin in our country and will definitely take the voluptous (the word reminds me of Vidya Balan) shape of ‘big-fat Indian wedding’ . Soon you will see houses decorated like Nicki Minaj around you probably, shops full of wedding attires and accessories, on the hoardings around the city the saree models will be soon replaced by the bridal look models. Shambhavi is waiting for her d-day like any other bride but her plans are completely different from other fashion conscious brides, who are mostly into ‘sapno beend ko’ (don’t forget to watch designer Anita Dongre’s new video on Jaipur bride). Though she has already decided the bottom  wear i.e. lehenga but still she is in a mood to shock everyone with what to wear on top(she is not choosing Jean Paul Gaultier’s conical bra for sure). Shambhavi  can be a perfect muse to hundreds of designers as she is always aware of trends, owns a style blog, always found wearing no less than Aldo shoes and mostly had a style similar to Blake Lively’s character in ‘Gossip Girl’ but what makes her different from the other style divas, as  it’s common seeing a girl carrying a bag ,perfect shoes, beautiful smile and all together making a jaw-dropping image as facebook profile picture (don’t forget to count the likes and comments as well). But Shambhavi’s all focus is on her top for her wedding day. Though she has already browsed numerous fashion magazines, websites for beautiful Swarovski cholis, backless one, cleavage one, strapless one and even contoured one. The more images she observes the more she gets confused.

The day has finally arrived after all the rituals and traditions before the wedding day . The wedding area looks no less than a Karan Johar movie set.The groom and all the family members are waiting for Shambhavi to come downstairs for the final ‘saat phere rasm’ . Shambhavi is still in her room almost ready with her bridal make-up done and jewelleries  perfectly increasing the glamour quotient  on her body but wait I forgot to mention she is still in her lingerie looking into the mirror, her lehenga-choli is still on the hanger and she is completely lost in her own world, her friends are knocking the door continuously . She dramatically wakes up from her own world wears stilettos , wears a lehenga and covers her head with a shiny sequinned fabric and orders her friends to stop making the sound outside  the door and to wait downstairs as she wants to come alone. The brides finally arrives at the Mandap , everyone is just shocked to see her , and the million dollar expression everyone had was exactly what Shambhavi wanted. The modern bride gives importance to a underwire , red colored bra instead of a choli and ended up looking completely like a ‘runway-report’ image. Rest I am leaving upto you guys to imagine , though after all shock moments by Shambhavi , she still got married with the same guy on same day in the same mandap happily. And the last thing I know was  the ‘La-senza ‘ bra was no more on her top and the golden night just had  began with ‘sapno beend ko’ playing in the background. Happy wedding Shambhavi !

Wednesday, 11 September 2013

SEEDHA PANNA-a story of Gujarat saree drape

Pictures by Abhimanyu Singh Rathore

THE RETURN OF SUPERMODEL ERA- by Abhimanyu Singh Rathore

Finally, ‘the supermodel era’ in India is back.  But wait do my family members (not from fashion) or my neighbours know about Archana Akil Kumar or Preeti dhata? No they don’t. ‘ The supermodel era’  also means that models should be household names, like I remember my mother used to know the name of Madhu Sapre or Shyamoli Varma, back in the 90s. Now let’s talk about why I am chanting about ‘the era’, I recently saw models on the cover of Indian editions of leading fashion magazines one after the other. You maybe thinking what’s big deal to see models on the cover of fashion magazines, but it really is a big thing as our Indian editions keep featuring Bollywood stars on the cover, so having a model on cover is rare in India. Like Archana Akil Kumar who graced the cover of Grazia India, Elle India(along with Rasika Navare), Klick to name a few. Archana is not only on the cover of magazines but also the face of India’s popular designer labels including the latest SatyaPaul ad campaign, Tarun Tahiliani and many more to fill the list. With unconventional features, dusky skin and a delicate frame makes Archana  no less than the next Lakshmi Menon. Not only Archana but a new brigade of Indian models like Natasha Ramachandram, Jyotsna Chakraborthy, Preeti Dhata are no less than a supermodel . They are on the cover of magazines, top fashion weeks, ad campaigns and almost on every fashion image in India. I am really not much into why these faces are everywhere but am truely enjoying to see the new brigade of  Indian supermodels  everywhere, they deserve more than a bollywood celebrity to be a face of each and everything about fashion. No B-town actress can pose like them as these models do ,wearing winter clothes in the scorching heat or a tankini in cold winters. Even the glamorous expressions and killer attitude, no actress can beat that. Definitely these models have won my heart and soon will win many of yours too. Cheers to our Indian models ! Cheers to the supermodel era! 


Thursday, 5 September 2013


Concept,Styling,Photography,Hair and Make-up- By Abhimanyu Singh Rathore
Model-Karishma Singh Naruka

Look 2 infuses vintage glamour with modern twist. It's perfect for cocktail. Just pair a plain colored saree with kurti-kanchli (mainly part of Rajputi costume) keep the make-up minimal and let the hair smell flowers. A perfect match  for modern women royal by heart.

Monday, 2 September 2013

The Royal Diaries LOOK 1

The Royal Diaries
Concept,Styling,Photography,Hair and Make-up-By Abhimanyu Singh Rathore
Model-Karishma Singh Naruka

The story  tells  how our ‘ishtailista’ princess lives her royal life. From putting a chiffon leheria saree for the morning raga to a very decorated look for the traditional functions.  For ‘the royal diaries’ I created three looks, the first look comprises of pairing a leheria saree with a contrasting printed shirt instead of blouse and the pallu is set free without any pinning to feel the morning breeze.

Friday, 30 August 2013


HONEY I WILL MANAGE IT! -by Abhimanyu Singh Rathore

I was on my way back to Jaipur from Pune, but the train stopped at a very small station in Rajasthan(I dont’t even remember the name of  station) . I was waiting for the train to move , but I heard from my fellow passengers about some signal problem.  I had no choice but to observe people at the station( I just had Elle india which I flipped atleast 15 times  and had no new tracks on my android). Observing unknown people about their behaviour and specially the way they dress(love capturing them too SECRETLY). My eyes popped out  to a lady in Pink saree. She was with her husband and most probably was on the way to home . She was adjusting the pallu(saree drape) continuously and was holding a heavy bag, while on the other hand her husband was standing still with a suitcase (adjusting nothing!). I noticed , it was difficult for the lady, on one hand to maintain pallu over her head and on the other  to carry luggage as well. The only question arises who invented such a difficult drape? I know pre-draped saree, chotu saree ,stitched saree ,etc exists but I am talking about common man infact a rural women, where such ready-made saree doesn’t exists in their wardrope. I think most probably there must be a man behind such problematic invention, because why would a woman will design a trouble for herself. No offence to saree but what about the women of this story, now what does a man wants from her? just to tell him politely“oh honey I will manage it”. The question still remains a question to me, WHY?

Monday, 26 August 2013


-Concept,styling,Photography,hair and make-up-By Abhimanyu Singh Rathore, 
Text by-Vrinda Bachchan(ishtaile&trends@ishtailista)
Model-Abhaya Sharma

This shoot accurately captures the wild, colorful, and free-spirited soul that is a banjaran (ever moving tribal woman of India). The bold and bright colors are an essential element of the outfit and reflect the essence of Indian fashion at its core. The prints have an underlying religious impact, reflecting the designer’s understanding of the status and core position that religion holds in our country. 
The banjaran is so fierce, so implacable and so utterly sure in her beliefs and of herself, it reflects in the clicks of the photographer.  She is soulful, passionate, free-spirited and wild at heart, never staying in one place, always looking for newer horizons. The unruly hair, dark eyes, and stark make-up signify her confidence and belief in her individuality. She is utterly fearless, rather like a tigress.

In a society like ours, one that is growing increasingly unsafe with each passing day, all of us need to find our inner banjaran and unleash her. Hiding like cowards and retreating back into our shells is no solution. We women need to be fearless and confident and not hesitate in scratching the eyes out of anyone who tries to threaten us, just like a tigress.